My media product uses the concept of narrative. In some music videos the artist is seen to be performing in the music video, whereas i decided that the artist should be performing the song and the storyline happening alongside it.
By doing this i felt that this developed the idea of having a linear narrative as it gave the targeted audience more to watch as it allowed the consumer to see two different halves, therefore allowing them to become even more emotionally involved. An example of the artist performing the song and having a storyline run alongside it is: Jay Sean 'Ride It'
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