The purpose of a music video is for the targeted audience to idolise or aspire to the artists. This is achieved by the type of clothes and accessories that the artist or artists wear and the character that they portray. For example: Amy Winehouse. Most people do not aspire to her, they feel sorry for her due to what she has done to herself, whereas when she first started out as a singer most people would have aspired to be like her due to her fame, personality and attitude as she would never give up.
My audience can aspire or idolise my artists i my video due to the way they are portrayed and how they are acting in the video. Therefore my video has used forms and conventions of real media texts as my audience are able to do this, e artists are clearly recognisable and they are seen together in the video as well for example:
Link this to the question more. Images of Amy?
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